Discover the strategies, trends, and ideas shaping modern marketing, branding, advertising, and the way businesses connect with audiences.
Bring those leads to the next two phases of your pipeline.
The Fairwind Program is a limited access program for governments and trusted partners to use our cyber defense tools.
Gemini 3.8 Flash and 3.8 Flash Cyber deliver next-generation intelligence for agentic workflows and cybersecurity.
New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
You can now filter Google Trends by pre-defined categories, without having to enter a query.
New research into 3,000 listicles reveals the signals associated with higher rankings — from freshness to explicit item counts.
Google is kicking off a multi-year partnership with Jimmy Donaldson, better known as MrBeast, across Gemini and Google Health.
This seems like a widespread bug impacting a lot of GA4 accounts.
Your CRM was supposed to be the single source of truth for every customer interaction, but it doesn’t feel that simple. Sales reps finish a call and spend 10–15 minutes logging notes, updating deal stages, and setting follow-up tasks.
Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a new game that doesn’t play by the same rules.
Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed paper, then … John Smith on LinkedIn?
When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.
Google is collaborating with MN8 Energy and Eos Energy Enterprises on a new clean energy project on the PJM grid.
Pair AI share of voice, citations, and sentiment with GA4 conversions in one report leadership can act on. Free template and Semrush steps included.
AI agents browse, compare, and recommend on behalf of users. Learn how to make your site crawlable, readable, trustworthy, and easy to cite in AI-driven decision workflows.
The partnership kicks off with Formula 1 collectibles at eight Shell Select stations from 1 September, timed to the Singapore Grand Prix season.
Nothing Singaporeans love more than a meal worth talking about.
New research commissioned by LinkedIn point to trust and credibility becoming increasingly important currencies for brands trying to reach younger professional audiences.
The campaign introduces a new creative idea, "Your inner tiger is more powerful than you think", and builds on the beer brand's longstanding "Uncage your tiger" platform.
A signature gesture gets a chocolatey twist.
Building on the brand's global “If your mouth could talk, it would ask for Polident” platform, the campaign aims to make the product more relatable to local denture wearers by tapping into everyday eating occasions.
The agency is tasked with developing and executing an integrated marketing communications campaign to reframe perceptions of Singapore’s advanced manufacturing sector.
The group has been appearing across digital screens in Seoul, initially sparking curiosity among passersby before revealing its connection to LG.
Its latest wins include a renewed Tourism New Zealand partnership, with the agency leading strategic communications, earned and paid media, and influencer campaigns across Singapore, Malaysia, Indonesia and Thailand.
The platform arrives with more than 160,000 hours of content across films, originals, reality programmes and television shows, spanning more than 12 Asian languages.
Based in Singapore, McCallen will be responsible for shaping strategies for clients across the region, working with individual markets to localise and operationalise OM's global strategy and developing its local strategy teams.
Mulay will be based in Hong Kong and will report to Scott Price, group chief executive, as a member of the management committee.
Although the platform’s active user count in the EU has remained flat, its work to address AI slop has intensified, according to its latest DSA reports.
The platform’s user base has once again declined, according to its latest EU Digital Services Act disclosures.
New Lenses, wallpapers, icons and Snap Mirrors are designed to tie into the HBO series debuting later this year.
Pics offers advanced image generation, while the company’s latest Gemini-powered agentic feature provides analysis of video content.
Here are Google’s latest AI updates from August 2026
The new option complements the app’s existing 6-second views goal and the app is letting brands run split tests while the feature is in beta.
Keep track of important items, reduce motion sickness during your ride, create and edit notes right from your chat, and more.
We’re launching agentic video understanding across our latest Gemini models for improved accuracy and lower costs and token usage.
Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.
Historically, enterprise predictive analytics tasks such as predicting churn, purchase intent, or fraud scoring have meant building custom models using libraries like XGBoost, Random Forest, or Deep Neural Networks (DNNs). While effective, the traditional train-tune-deploy-retrain cycle can be […]
Built on our latest Nano Banana model, Google Pics — our image creation and editing tool — is now available.
Establishing network-level perimeters with VPC Service Controls (VPC-SC) is a critical step that can help you protect your cloud environment against data exfiltration, compromised accounts, and insider threats. Today, Google Cloud is excited to share new policy intelligence capabilities in VPC-SC […]
Editor’s note: Want to keep up with the latest from Google Cloud? Check back here for a monthly recap of our latest updates, announcements, resources, events, learning opportunities, and more. This month, we focused on making AI highly practical for your business, including its associated costs. […]
A Google DeepMind scientist explains how AI weather prediction works and how it can help warn communities earlier than ever.
This change is happening on February 17, 2027 and will result in a change in total impressions.
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.
Introduction Beginning in 2024 Mandiant investigated a string of compromises affecting Brazilian financial services, retail, and eCommerce organizations. Google Threat Intelligence Group (GTIG) tracks this activity as BREEZE COMET (formerly UNC5669), a financially motivated threat actor […]
Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.
Learn where the platforms align, where controls and reporting differ, and how to test AI features without disrupting campaign performance.
For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year.
Confused by the AI watermark debate? Cut through the noise with a clear look at what Claude changed, why it matters, and what's being missed.
Liew will lead Pizza Hut Singapore's marketing and food innovation agenda, with a focus on customer engagement, brand relevance and business growth.
She succeeds Tomas Hruska, who has led L’Oréal Malaysia and Singapore since 2022.
AI gets information from channels like training data, live online information, and licensing partnerships.
Dicko has been with L’Oréal for 15 years, holding digital, eCommerce and leadership roles across the group’s Global Division, North Asia, Canada and SAPMENA.
She takes on the role after more than four years with Mars, having most recently served as Asia marketing manager for M&M'S, Maltesers, seasonal and gifting.
The platform is renaming its existing "AI creator" label to "AI-generated profile", a move it said is intended to make it clearer when the person featured on an account is generated by AI rather than human.
The collection marks the BLACKPINK member's first design collaboration with the sportswear brand after several years as an ambassador and campaign star.
Kirin Ichiban is moving beyond conventional beer marketing by turning its First Press Method into a multi-sensory experience, using craftsmanship and local creative collaborations to make a technical product proposition more tangible to consumers.
Since its soft launch in January 2026, the collective has worked with clients including TADA, ACMI, Jobstreet and more.
Following the country’s social media restrictions, The Guardian reported that the government is exploring ways to let people control what they see in apps.
Many of the questions that matter in enterprise data aren't just about individual rows — they're about how things connect: how two accounts are linked, what path a payment took, what context grounds an AI agent's answer. That’s what a graph is built to solve. Historically, unlocking these […]
Devanathan brings more than 25 years of experience across technology and financial services and most recently served as Meta’s vice president for India and Southeast Asia.
The latest reports show that the app is maintaining momentum even though its moderation staff has shrunk significantly since 2024.
Gemini 3.7 Flash powers autonomous agent teams in Antigravity to solve open math problems, build CPU emulators, and optimize OSS.
The update is designed to help marketers better understand ad performance metrics and share more perspective on campaigns.
The platform is trying to make it clear to users when they’re interacting with an artificial intelligence-generated character.
New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.
Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.
Key Takeaways Pay-per-click (PPC) advertising delivers an average return on investment (ROI) of 200 percent. Marketers are taking notice. About 93 percent of them view PPC advertising as effective or highly effective, second only to content marketing. A lot of […]
Welcome back to What’s new in AI infrastructure and orchestration this month, a collection of product updates, how-tos, customer stories, research and other resources about all the AI compute, networks, storage, frameworks, and orchestration software that you can find at Google Cloud. To be […]
Welcome to the second Cloud CISO Perspectives for August 2026. Today, Chris Sistrunk and Stephanie Kiel detail the critical issues facing the water sector, and actionable steps that OT operators can take to secure their infrastructure.As with all Cloud CISO Perspectives, the contents of this […]
Data pipelines are the backbone of the modern enterprise, yet a barrier to entry exists for orchestrating them, making this critical capability unavailable to many data professionals. Following our announcements at Google Cloud NEXT ’26, where we introduced the Orchestration Pipelines framework, […]
After a few months of slowing rolling out these features, everyone should soon have access to them.
This is the first national advertising push from Chief Brand Officer Fernando Machado and Chipotle’s first major work with new agency partner Kids.
Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.
CMO Kate Trumbull explains why the chain and AOR WorkInProgress chose a hyperbolic, darkly comedic tone for its latest campaign.
ChatGPT alone won‘t cut it. See how to use AI tools for competitor analysis the right way, with Semrush MCP and a step-by-step workflow.
Relevant SEO KPIs to track include AI visibility, keyword rankings, organic traffic, and brand mentions.
Enterprise SEO involves optimizing a website’s visibility at scale, using templated and automated approaches.
Is your brand BFCM-ready? Find the gaps before peak season hits.
Rank in ChatGPT search by making your content easy for AI systems to extract and by building off-site consensus.
Legislative changes are expected to be tabled in early 2027, with social media platforms potentially required to introduce stronger protections for users under 18.
SEO improves your online visibility + complements answer engine optimization. Here’s why it matters in 2026.
Dubbed the "Minishop", the miniature store measures 30cm wide by 40cm high and 20cm deep and recreates the brand’s signature retail environment, complete with its blue-striped shopfront, popcorn counter, tins, bags and product displays.
The best AI content marketing tools include Semrush‘s AI Visibility Toolkit and ChatGPT.
"After 34 years of work-life integration, I'm going to prioritise myself and the people closest to me, and live with no regrets."
The latest pitch comes at a point when its five-year global media appointment with dentsu reaches its term, while its global creative relationship with Publicis enters its fourth year.
As part of its ongoing #LUXMyWill campaign, the brand approached attendees at Singapore's first Orchard Road Fashion Week with the question: "Would you be caught dead in this? And I mean, literally."
Speaking to MARKETING-INTERACTIVE, Tan said her decision to leave ultimately came down to the role not being the right fit.
Devanathan joined Meta in Singapore in 2016 as group director for Southeast Asia, later becoming country managing director for Singapore and business head for Vietnam.
The campaign features seven chefs across APAC, highlighting Lee Kum Kee's legacy since 1888 and its ability to elevate dishes across the region.
If there’s one thing Gen Z isn’t doing, it’s letting AI call the shots.
Meta’s latest DSA reporting showed that while both platforms have significant reach, Facebook usage is trailing Instagram.
When you want to build a business, it must be treated as a long-term project. It requires a decent runway to mature.
The U.S. Geographic Names Information System (GNIS) has formally changed the name for "Lake Ontario" to "Lake America" in the United States. Since we update Google Maps …
That’s right, the emotional part of what the customer needs must be fulfilled first.
We’re introducing new flexible, compute-specific usage limits to Gemini Notebook.
Want to know the latest from Google Cloud? Find it here in one handy location. Check back regularly for our newest updates, announcements, resources, events, learning opportunities, and more. Tip: Not sure where to find what you’re looking for on the Google Cloud blog? Start here: Google Cloud […]
Yes, every one. We have even built a Letaido pipeline that can research, outline, draft, and fact-check a nearly publish-ready article in six to twelve minutes. In theory, it could produce tens of thousands of articles. (It could… but that’s…Read more ›
AI Overviews are growing and impacting SEO campaigns. Learn how to track AI Overviews with Semrush.
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic isn’t materializing. The reason is usually the gap between an AEO mention and an AEO citation, and if you’re […]
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